Graphic Matters Project: Protest Poster

Assignment:

"Choose a societal issue that answers the question ‘What do we need to stop with?’ and develop a conceptual protest poster inspired by the visual language of real protest signs. Through research and critical reflection, identify a topic you feel strongly about, explore its context, and translate your findings into an abstract typographic design. The final poster should convey urgency, emotion, and message clarity while maintaining a strong aesthetic identity."
Tasks for the Project:

- Conducting research into multiple social issues to determine a meaningful topic
- Analyzing real protest visuals for tone, style, and communication strategies
- Developing an abstract typographic poster that communicates the chosen message
- Experimenting with composition, texture, and visual hierarchy to strengthen impact

Research & Exploration


This section highlights the initial research phase, focusing on analyzing potential topics and understanding their social context. By exploring target audiences, existing discussions, and visual references from protest culture, a clear direction for the final message was shaped. Moodboards and early typographic experiments supported the development of a strong conceptual foundation.

Experimental Phase


This section shows a series of visual experiments based on the selected topic. Different poster variations were created to explore typography, composition, and overall impact. These tests helped refine the message and determine which visual direction communicated the concept most effectively.

Final Product


The chosen blue version was selected for its strong abstract quality and layered readability. The poster was never meant to be fully legible at first glance—its message reveals itself gradually. The viewer first notices the face, then the fragmented text, and finally the faint “don’t” in the background. This hierarchy reflects the concept of humans becoming too reliant on AI, encouraging viewers to think for themselves. The background “don’t” represents the AI pushing back, reinforcing the tension between dependence and awareness.